Thursday, November 15, 2007

Being famous on the internet

Everybody has ever heard about the example of a normal person who has turned into a superstar after being seen on the internet... But is that the real truth ? And more generally what does being famous means today ?

First of all I would say that the new business model that had been brought by websites like YouTube or DailyMotion take an important part in this phenomenon... For example you may have been one of the fan of Lonelygirl on YouTube.





Lonelygirl15 debuted on YouTube posing as a "real" 16-year-old video blogger with the eponymous username. In "lonelygirl15"'s earliest videos, she posted video replies to, and dropped the name of popular YouTubers, which attracted the attention of their fans. To further the initial illusion that Bree was a real girl, a MySpace page was set up for her and she began meaningfully corresponding with many of her fans. Several fans of lonelygirl15's video posts began to wonder if Bree was, in fact, a real person or if the posts were part of a teaser campaign for a television show or an upcoming movie. Finally she was just an actress....
But I think tis example is quite interesting because it shows well the problem that can raises the celebrity on the internet : do we really know stars of a day in the internet ?

In fact, to me, Internet deals with reactivity and rapidity and you can be forgotten as quick as you have been known ...


If we focus on french artist, we can notice that the phenomenon reached musical artist above all. We cant take the example of Kamini :
At first Kamini was just a young student who posted a video of him and his friends on You Tube like "rap clip" about his village Marly Gomont...

People liked him and now he makes a lot of songs !!

As a conclusion I would say that the main difference between becoming a star on the internet and more traditionnally is : the logic of reception. In fact when you deal with the internet it's the internaut who become the most powerfull : he choses the person that will really become a star. I think it's less like that if it's the artist who propose a record or a show : this is a logic of the offer.


To me these differences change many things but finally, I believe and I hope .... that it's the talent of the artist that will make the difference and not the media on which he had been known first !!

1 comment:

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